Search engine optimization (SEO) is required to display on the first page of Google search results
A website that do not appear in the search results are the same as those that do not exist.
Search Engine Optimization (SEO) is a technology that allows search results of preset keywords such as “Hawaii + product name” to be displayed on the first page.
We will create a homepage with SEO applied to the entire site.
We can also help you optimize your search for homepages that are already in operation, or search and optimize each page for individual products.
Select a search keyword
We will also help you select the appropriate search keyword for each website.
Select a keyword by referring to the actual Google search results.
Large keywords, small and medium-sized keywords
Hawaii, Hawaii Hotel, etc., with one or two words, keywords that describe many things are big keywords,
Hawaii Ko Olina Hotel, etc. A few words with a slightly narrowed target are medium keywords.
Add more words, such as the Sheraton Waikiki Hotel in Hawaii, to narrow down specific topics or specific businesses as small keywords.
Large keywords display a huge amount of results in search results, are difficult to display on the first page, and often differ from what the user is actually looking for in their product or service.
As the number of words such as medium keywords and small keywords increases and the range becomes narrower, the number of search results decreases and it becomes easier to display on the first page. It’s more likely to match and be clicked.
When proceeding with search engine optimization (SEO), it is a small and medium-sized keyword.
「ハワイ」の月間検索ボリューム
| 順位 | キーワード | 月間検索ボリューム |
| 1 | ハワイ | 165,000 |
| 2 | ハワイ 観光 | 22,200 |
| 3 | ハワイ ホテル | 14,800 |
| 4 | ハワイ ツアー | 14,800 |
| 5 | ハワイ コンドミニアム | 6,600 |
| 6 | ハワイ 格安 | 6,600 |
| 7 | ハワイ おすすめ | 5,400 |
| 8 | ハワイ ホノルル | 3,600 |
| 9 | ハワイ 旅費 | 2,900 |
| 10 | ハワイ ホテル おすすめ | 2,400 |
2018年12月時点 Googleによる過去1年間の平均検索数
エリア-日本、言語-日本語
理想の検索キーワード
まず考えなければいけないのは、サイト全体で狙うキーワード。
ユーザーの行動をシミュレーションし、検索に使わるキーワードをピックアップします。
次に、実際にどの様な’キーワードが検索に使わられるか検証します。
この作業により、どの様なキーワードであれば、Googleの検索結果で1ページ目に表示されるかを検証し、理想のキーワードを決めていきます。
ページごとにも検索キーワードを設定するので、2つを組み合わせた際に一つのテーマ内で収まる様にキーワードを設定する必要があります。
Optimize your website
Site-wide search engine optimization (SEO)
For the entire site, we aim for small and medium-sized keywords.
In the case of a service, it is often set in the form of place name + service name.
For niche products and services, you may be able to go straight.
Example) Hawaii + Wedding, Hawaii + Dolphin + Tour
Page-by-page search engine optimization (SEO)
If you have derivative products or services, add words to the medium keywords to create small keywords and optimize individual pages with the small keywords.
Example) Hawaii + wedding + reception venue
Search Engine Optimization (SEO) is about the long term.
Search Engine Optimization (SEO) is not just about immediate results. It is essential to work on it from a long-term perspective, tuning it and bringing it closer to your goals.
What you need for search engine optimization (SEO)
Search engine optimization (SEO) work doesn’t always show up on Google’s first page if you do this. You need to do everything you can from a lot of items.
- Domains that have been registered for a long time (older is better)
- Domain containing goods and services
- Fast server
- Shorten the loading time
- Increase the number of pages
- Increase the number of external and internal links
- Enter keywords in page names and headlines
- Image ALT attribute
- Sprinkle keywords in the page
It’s pretty hard to do all the search engine optimization (SEO) yourself
There are too many points to see and it is quite difficult to do it yourself.
Even if you are using a CMS (content management system) such as WordPress, you need some knowledge of HTML.
Search engine optimization (SEO) needs tuning
In addition, search engine optimization (SEO) requires tuning.
It will take some time to look at Google’s search results and add keywords and increase content so that the ranking goes up.